Case study on snapdeal ppt – Latest News Videos. When it was establishing its niche in the industry, websites like mydala. The names like Myntra and Flipkart were entering the market at the same time. Choose a currency you want to convert from in the case scrolling ppt. In just two years, the company went from scrapping their group coupon business and starting an online marketplace to become a billion dollar company. For inventory in offline network, they used order fulfillment software Unicommerce. It introduced its own advertisement along with Flipkart showcasing users the advantage to shop with them.

Unless you have been living under a rock for the past few months, you already know that Snapdeal is about to be acquired by its former rival and e-commerce market leader Flipkart. In , when Kunal Bahl and Rohit Bansal wanted to start their own business, they chose an offline couponing business and named it MoneySaver. Previously the startup had gone almost through the similar situation; getting blowback from Aamir Khan Controversy. In fact, this acquisition can give a fresh lease of life to Snapdeal. Every time an update happened, the Unicommerce system went for a toss as it was not well integrated.

Snapdeal, founded stuvy Kunal Bahl and Rohit Bansal, is an online shopping marketplace started in February as a daily deals platform inspired by groupon.

In fact, after Flipkart-owned Myntra acquired it, Snapdeal had tried acquiring affordable fashion marketplace Voonik and luxury e-commerce platform Cxse to sources with direct knowledge of the talks—but failed to take the talks to a serious level. But working and focusing primarily on its goal, within 2 years, Snapdeal succeeded in making million user base.

case study on snapdeal ppt

But Snapdeal knew how to remain in the market and for this they kept on promoting themself in any situation. They end up putting colossal amount in these business models. FreeCharge is now rumoured to be close to acquisition by Paytm. They entered in top Indian websites in terms of traffic.


Case study on snapdeal ppt – Latest News Videos

This copying approach works really well in China as they are a secured market. Did we make errors in our execution? But the positive momentum that comes with this wave can create more players, bring in more money, and give way to more stuyd. Snapdeal has denied this when asked for comment.

This made SoftBank the largest investor in Snapdeal. Even Flipkart is only building on those now.

Case study on snapdeal ppt

However, the biggest decision of the founders came in November when inspired by the success of Alibaba. Technology is the single biggest expense in the company.

In contrast, Flipkart is more democratic and inclusive. Rohit Bansal and Kunal Bahl – Founders of Snapdeal Unless you have been living under a rock for the stuvy few months, you already know that Snapdeal is about to be acquired by its former rival and e-commerce market leader Flipkart.

Depending on their impact on the business objectives, these are modified or re-dimensioned as required. This service was not available for cash-on-delivery purchases.

The seven sins of Snapdeal: how and where they lost their way

Net promoter score NPS in those categories went up to 25—50 percent. Do Live search for anything here. It had promised that customers can discover products online and order with faster hyper-local fulfilment executed by offline retailers.

Choose a currency you want to convert from in the case scrolling ppt. Those masses know snqpdeal to transact — they figure it out even without the regional language on the app.


Importantly, with this customers will be able to procure products within two hours of enapdeal and access these services at the nearest store if they chose the pickup option across 70 cities in India.

case study on snapdeal ppt

When eBay invested in Snapdeal, they brought immense experience onto the table. Organised retail in the country itself is becoming increasingly omnichannel, with conglomerates like Tata with TataCliq hopping onto the e-commerce bandwagon.

Again when Flipkart launched its new advertisement in Junethen also Snapdeal nailed it and created its own ad along with. However, in their official statement, Snapdeal says: Advanced Digital Marketing Training Program.

Moreover, the regional audience has to be much larger in number for such an initiative to succeed. Up-to-the minute currency conversion, charts and more.

What really went wrong with Snapdeal?- A case study

Customers wanted a better experience, not just fast delivery. Amazon claims that one in every three orders placed on its platform is from Prime customers, despite being a paid service. Its supply chain costs were also cut by one-third at the pilot level. Social media users are erroneously downloading Snapdeal app, down rating its services and intimidating to stop using it. Despite the launch of innovative ideas, acquisition of numerous promising startups, and the rebranding campaign that cost the SoftBank-backed company Rs crore last year, Snapdeal seems to have accepted defeat.