E-CHOUPAL CASE STUDY ANALYSIS

E-CHOUPAL CASE STUDY ANALYSIS

How do we know it is effective? What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. ITC also uses e-Choupal as a medium to advertise consumer products. This can be exchanged for other ITC products. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. Copyright The DeSai Group.

ITC also uses e-Choupal as a medium to advertise consumer products. Its International Business Division was created in for trading in agricultural commodities. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Why is it Innovative. Farmers using e-Choupal on an average receive 2.

Why is it Innovative.

e-choupal case study analysis

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. A farmer can visit the e-chhoupal and show a sample of his produce to the sanchalak, who gives him a quote. Privacy Policy Designed by Smitinfotech. This can be exchanged for other ITC products. Farmers using e-Choupal on an average receive 2. They also handle the physical transportation of the goods and earn a commission on it.

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What started initially as a way to modify anaoysis procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC.

Web-enabled real time data on crop prices provide the farmer with the market prices for their produce. Copyright The DeSai Group. How do we know etudy we achieve our goals?

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. How do we know it is effective?

e-choupal case study analysis

The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement. ITC gains as intermediaries are removed, and transportation costs decrease. Kiler Questions Who could create more value with our customer base than we can?

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. ITC also uses e-Choupal as a medium to advertise consumer products.

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Case Studies

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. If the farmer finds the quote attractive, he can take the produce to an ITC collection sttudy and receive payment within two hours.

By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. The intermediaries were not removed from the value-chain, instead they sthdy made as samyojaks coordinators who assist ITC in setting up new e-choupals.

Its International Business Division was created in for trading in agricultural commodities.