We estimate that segmenting markets and focusing marketing efforts, in addition to simplifying the product line, will result in additional cost savings for which we do not have solid numbers as the case is missing financial data. One of the likely consequences of this is the possibility of losing customers not included in the targeted niche market, such as the younger group. People have high motivation to try it with department store quality in mass outlets. We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Registration Forgot your password?
If you wish to download it, please recommend it to your friends in any social system. Plentitude product line is too huge. Branding and the Marketing program. That is consumers perceive the line to be too complicated, due to the amount of information on the packaging, and too expensive. Here is how these strategies will affect marketing expenditures:
For Plenitude it included 5 parts: About project SlidePlayer Terms of Service.
Divide product line to target younger and older users Dividing the product line is an alternative that is in a slightly different direction than the others. We estimate that segmenting markets and focusing marketing efforts, in addition to simplifying the product line, will result in additional cost savings for which we do not have solid numbers as the case is missing financial data.
When doing such do they try to establish the “class” part of a value proposition by focusing more on their moisturizers and cleansers?
L’Oréal of Paris: Bringing “Class to Mass” with Plénitude by Irene Galletti on Prezi
With this alternative one thing to watch out for is not taking too much information out so that everyone is confused.
They have very traditional and generational brand image, people also has a demand to see new brand coming out in this market. This could be sstudy follow with another market research. Are aspects of the strategy “too French” for the U.
All rights reserved 1 Learning Outcomes — Chapter 2 1. Preface Dear Lindsay CEOthis report is going to describe the situation and problems of our Plenitude product line in US market ;lenitude on our research. That is consumers perceive the line to be too complicated, due to the amount of information on the packaging, and too expensive. Make it sgudy for consumers to know the difference within cleansers or moisturizers or treatments.
To make this website work, we log user data and share it with processors. Plentitude product line is too huge. Auth with social network: Cleansers we are not doing well in US at all.
Loreal Case Study_百度文库
Top management decided to focus on mass market in US with plenitude skincare line as it used in France. Answers to Case Study. If you wish to download it, please csse it to your friends in any social system. Use niche market to build brand equity.
Is technology an important factor in over-the-counter cleaners and moisturizers? Published by Ashton Springle Modified over 4 years ago. We would also like to propose a new market strategy plehitude for Plenitude line in mass market of US. Compare with other brand, Plentitude has more types of product.
For example, what are the least popular products? Apparently, this has been less successful in the US than in France.
Bringing “Class to Mass” with Plénitude
Research and Findings Our main findings based on three major researches that we done from We are in the 3 position of moisturizers. Even we are 2 positions in moisturizers, we still not making any money after entering US market. Simplify pricing structure Simplifying the price structure could potentially attract new customers.
They like packaging too, it has cxse expensive look. Here is how these strategies loreql affect marketing expenditures: Compare Plentitude product line with our major competitors.